CuraLife, a fast-growing health technology startup based in Tel Aviv, Barcelona and Dallas (Texas). We are on a mission to redefine healthcare. Through innovative supplements, cutting-edge digital tools, and the use of peer-2-peer support, we are changing the lives of hundreds of thousands of people in over 50 countries, and counting!
In recognition of our success to date, we have been nominated among the top 20 healthcare initiatives globally in 2021.
We’re made up of an international team (7 nationalities!) that work together to scale a vision, innovate and have fun doing it! If you are passionate about making an impact on people's lives and seek to challenge yourself by working with one of the best teams in the world, join us and make it happen!
We are looking for a Product Marketing Manager to join our hyper-growing team. You’ll be responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like marketing automation, sales funnels, customers' journey, and eCommerce journey.
You will handle market research on current trending products, establish timescales for upcoming products, build user journeys, influence testing, pricing, messaging, and market positioning around our product.
Your goal will be to think, plan, design, develop and implement the most profitable plans to position and promote our products.
Responsibilities area:
Website (Journeys, SEO, content and Shopify)
Creative / Design - Work with creative and designers teams to execute
Developments - Work with our Tech team to execute our plan
Tracking, Data and A/B testing
Key Responsibilities:
Developing user and buyer personas
Researching the market to learn the competitive environment
Describe the requirements in detail documents: wireframes, epic’s, user stories, PRD’s, HLD’s, acceptance test, QA documents
Working with the marketing team and translating the MRD into a product plan
Developing e-commerce journeys
Working with product management to define goals and metrics for the product launch
Developing the marketing product go-to-market strategy