Creative Copywriter APPLY NOW

Tel Aviv
Marketing
Full time

The Company

CuraLife, a fast-growing health technology startup based in Tel Aviv, Barcelona and Dallas (Texas). We are on a mission to redefine healthcare. Through innovative supplements, cutting edge digital tools, and the use of peer-2-peer support, we are changing the lives of hundreds of thousands of people in over 50 countries, and counting!

In recognition of our success to date, we have been nominated among the top 20 healthcare initiatives globally in 2021.

We’re made up of an international team (7 nationalities!) that work together to scale a vision, innovate and have fun doing it! If you are passionate about making an impact on people's lives and seek to challenge yourself by working with one of the best teams in the world, join us and make it happen!

We are looking for an experienced Head of Creative to lead the messaging, advertising and sales funnel creation across the company. 

About the position:

The Performance Marketing Copywriter will be working in Growth Channels in the Marketing Department, reporting to the VP Creative. In this role, you will serve as the senior writer, responsible for writing performance-oriented ads & content. You will write content for all marketing channels, including, landing pages, ad copies, social ads, video scripts, and more. This is an exciting role for a dynamic writer with excellent and natural storytelling skills and vast knowledge in performance-based content to help shape our brands' story.

What will you do?

  • Create high converting performance ads (scripts, video, content) 
  • Plan and execute content strategies for multiple channels: Facebook, Instagram, Youtube, etc.
  • Collaborate with external agencies and influencers to produce creative assets 
  • Optimize the existing sales funnels and creative playbook, while developing concepts for new sales funnels (ads, landing pages, product pages, and retention content)
  • Unify the marketing, sales, and brand content to present the full and compelling story of the company to customers.

Who should you be?

  • You have a proven track record of successful performance ads across multiple channels
  • You’re passionate, dynamic, creative, and understand life at a fast-growing company
  • You can lead and produce high quality, high performing assets 
  • You understand the process and expectations for delivering at a high volume, quickly
  • You’re good at what you do, and you’re good at communicating to your target audience
  • You’re excited to use your words to make an impact
  • You are always looking to improve and optimize creative for better results based on data
  • You have next-level attention to detail and are not afraid to take initiative and be proactive
  • You can work in a fast paced environment with the ability to iterate and produce. 
  • You are good with Adobe Premiere Pro, know how to edit and remix footage and can create incredible content fast

Requirements:

  • Native English. Ability to write convincing, concise, and grammatically correct copy - a must
  • Experience in growth/performance marketing - a big plus
  • Strong ideation, storytelling and writing skills
  • Knowledge and understanding of digital advertising
  • A conceptual creative thinker and a problem solver
  • Strong ideation, storytelling and writing skills
  • Knowledge and understanding of digital advertising
  • Previous experience in writing video scripts - a big plus
  • Utilizing different writing styles that appeal to various markets
  • At least 2 years of professional writing experience
  • An excellent proofreader and editor
  • A conceptual creative thinker and a problem solver

 

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