Art Director APPLY NOW

Tel Aviv
Marketing
Full time

The Company

CuraLife, a fast-growing health technology startup based in Tel Aviv, Barcelona and Dallas (Texas). We are on a mission to redefine healthcare. Through innovative supplements, cutting edge digital tools, and the use of peer-2-peer support, we are changing the lives of hundreds of thousands of people in over 50 countries, and counting!

In recognition of our success to date, we have been nominated among the top 20 healthcare initiatives globally in 2021.

We’re made up of an international team (7 nationalities!) that work together to scale a vision, innovate and have fun doing it! If you are passionate about making an impact on people's lives and seek to challenge yourself by working with one of the best teams in the world, join us and make it happen!

A fast-growing, Tel Aviv health technology startup seeks an experienced head of creative to lead the messaging, advertising and sales funnel creation across the company. 

 About the position:

The Art Director will be working in Growth Channels in the Marketing & product Department, reporting to the VP of Creative. In this role, you will serve as the senior designer, responsible for designing performance-oriented ads, apps, & leading the branding development.

You will design for all marketing channels, including, landing pages, ads, social ads, video productions, branding stuff, and more. This is an exciting role for a “full stack” designer with excellent and natural storytelling visual skills and vast knowledge in performance- to help shape our brands' story.


What will you do?

  • Create high converting performance ads (scripts, video, content) 
  • Plan and execute content strategies for multiple channels: Facebook, Instagram, YouTube, etc.
  • Collaborate with external agencies and influencers to produce creative assets 
  • Optimize the existing sales funnels and creative playbook, while developing concepts for new sales funnels (ads, landing pages, product pages, and retention content)
  • Unify the marketing, sales, and brand content to present the full and compelling story of the company to customers

Who should you be?

  • You have a proven track record of successful performance ads across multiple channels
  • You’re passionate, dynamic, creative, and understand life at a fast-growing company
  • Develop or update brand identity, standards, and brand management tools as needed
  • Innovate continually within a design team to build new or updated marketing campaigns that engage our customers and/or potential candidates
  • Communicate ideas and concepts clearly. Review work in an objective manner and with the aid of analytics and apply learnings to future work
  • Work collaboratively with marketing, Developers, PR, video, design, and other stakeholders to gather information, understand the end goals and strategize communication approaches
  • Design our website and develop new components while working on a clear design system
  • You can lead and produce high quality, high performing assets 
  • You understand the process and expectations for delivering at a high volume, quickly
  • You are always looking to improve and optimize creative for better results based on data
  • You have next-level attention to detail and are not afraid to take initiative and be proactive
  • You can work in a fast-paced environment with the ability to iterate and produce 

Requirements:

  • Strong ideation, storytelling and design skills
  • Knowledge and understanding of digital advertising
  • A conceptual creative thinker and a problem solver
  • Strong ideation, storytelling and visual skills
  • Utilizing different design styles that appeal to various markets
  • At least 2 years of professional designer experience
  • A conceptual creative thinker and a problem solver
  • A strong online design portfolio consisting of web-based marketing campaigns and strong graphic principles.
  • Academic background in graphic design, visual/human interaction, or related field.
  • 3+ years of experience and a deep understanding of all stages of the design process focusing on online graphic design skills.
  • Positive attitude with a willingness to put aside ego for the sake of what's best for the team
  • Great personality and social skills
  • Ability to adapt, switch gears, and thrive in a fast-paced environment
  • Excellent organizational skills and ability to prioritize and meet deadlines


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