Product Marketing Manager APPLY NOW

Tel Aviv
Full time

The Company

CuraLife, a fast-growing health technology startup based in Tel Aviv, Barcelona and Dallas (Texas). We are on a mission to redefine healthcare. Through innovative supplements, cutting-edge digital tools, and the use of peer-2-peer support, we are changing the lives of hundreds of thousands of people in over 50 countries, and counting!

In recognition of our success to date, we have been nominated among the top 20 healthcare initiatives globally in 2021.

We’re made up of an international team (7 nationalities!) that work together to scale a vision, innovate and have fun doing it! If you are passionate about making an impact on people's lives and seek to challenge yourself by working with one of the best teams in the world, join us and make it happen!

We are looking for a Product Marketing Manager to join our hyper-growing team. You’ll be responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like marketing automation, sales funnels, customers' journey, and eCommerce journey. 

You will handle market research on current trending products, establish timescales for upcoming products, build user journeys, influence testing, pricing, messaging, and market positioning around our product. 

Your goal will be to think, plan, design, develop and implement the most profitable plans to position and promote our products.


Responsibilities area:

  • Website (Journeys, SEO, content and Shopify)
  • Creative / Design - Work with creative and designers teams to execute
  • Developments - Work with our Tech team to execute our plan
  • Tracking, Data and A/B testing  

 Key Responsibilities:

  • Developing user and buyer personas
  • Researching the market to learn the competitive environment
  • Describe the requirements in detail documents: wireframes, epic’s, user stories, PRD’s, HLD’s, acceptance test, QA documents 
  • Working with the marketing team and translating the MRD into a product plan 
  • Developing e-commerce journeys 
  • Working with product management to define goals and metrics for the product launch
  • Developing the marketing product go-to-market strategy


  • 2+ years' experience product managing B2C eCommerce products
  • Ability to execute in a fast-paced and fluid startup environment
  • Demonstrated experience in building and launching new user journeys or products 
  • Have worked with multiple stakeholders and client experience
  • Experience using data/analytics to measure the impact of your work in the context of the business priorities
  • Influence decision making and timeline
  • Provide the necessary resources for product development
  • Experience working in eCommerce


  • Wireframes: XD, Figma, Sketch, Balsamiq, Axure, etc.
  • User Behaviour and Feedback Tools: segment, hotjar, user testing, etc.
  • A/B testing: Google Optimize, VWO, Crazy egg, Optimizer, etc.
  • Collaboration and Product Management tools: Jira, confluence, slack, trello 
  • Tracking: GTM, CAPI, Heap, Woopra, etc.
  • Marketing Automation Tools: Klaviyo, Braze, ActiveCampaign, marketo, etc- advantage
  • Marketing tools: Google Ads, Facebook, AppNexus, etc. - advantage 


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